Uma rara e reveladora entrevista com Jony Ive, o homem por trás do design da Apple

Na última apresentação de produtos da Apple realizada da semana passada, faltou uma coisa muito importante, e não foi nenhum feature do iPad novo. Faltou a presença de Steve Jobs no palco apresentando. Ter Steve no palco era a personificação das pessoas da Apple que pensavam nos produtos que tanto amamos. Steve e sua obsessão quase doentia se foram, e na semana passada vimos o CEO da companhia, Tim Cook, fazer de mestre de cerimônias e faltou.

Quem acompanha a história da Apple, sabe que nos últimos quase 20 anos, Steve teve ao seu lado o homem com a extraordinária e desafiadora missão de traduzir em desenho industrial, as idéias dos times da Apple. Se um produto é feito de idéia e execução, Sir Jonathan Ive, senior vice-president of industrial design da Apple é o grande responsável pela execução. Ou seja, todo e qualquer produto da Apple que você viu nos últimos anos, foi pensado e desenhado por Jony Ive e sua equipe.

Steve se foi, mas a Apple vai continuar a produzir produtos lindos e revolucionários, ao menos do ponto de vista de design, ao menos enquanto Jony Ive estiver lá.

Tim Cook no palco apresentando os produtos da Apple não faz o menor sentido, pra qualquer um que sabe a importância da contribuição de Jony para a Apple ser o que ela é. O homem que deveria estar lá é Ive. Ive no palco seria uma chance de voltarmos a ter o criador apresentando suas criações, assim com Steve fazia. Mas ele não está. Por quê?

Dizem que a explicação é fácil e se refere ao fato de que Jony é tímido, avesso aos palcos, entrevistas e extremamente crítico de seu próprio trabalho. Prova disso é que mesmo estando há quase 20 anos à frente do design da Apple, muita gente só ouviu falar dele há pouco tempo e a maioria nem o conhece.

Para mim, que fiz a escola de Desenho Industrial, Jony Ive tem dupla importância. Além da sua responsabilidade e contribuição para os produtos da Apple, ele é provavelmente o ‘colega’ com o trabalho de maior representatividade da história contemporânea.

Toda esta introdução foi para dizer que Jony Ive deu recentemente uma rara entrevista ao Jornal London Evening Standard que você pode ler neste link.

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O histórico encontro de Bill Gates e Steve Jobs, revisto 5 anos depois

No segundo semestre de 2007 o mundo tinha acabado de conhecer os iPhones, os tablets não tinham vingado, o conceito de apps e app stores ainda não existia. O Facebook engatinhava e o Google não era a potência que é. O mundo era basicamente Microsoft e Apple. Era justamente o momento imediatamente antes de toda esta revolução de coisas que aconteceram em apenas 5 anos. Nesta entrevista histórica realizada com Bill Gates e Steve Jobs, juntos, pelo AllThingsDigital, podemos ver como tudo começava a se desenhar na cabeça destes dois gênios revolucionários da história da tecnologia. Bill Gates ainda na ativa, Steve Jobs com aparência saudável. Os dois donos do mundo.

Uma edição da entrevista foi passada recentemente pela Globo News com comentários de Pedro Dória. (Via René de Paula)

Se você quiser ver, na íntegra, os quase 90 minutos da entrevista estão abaixo.

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A história do iPhone (e tudo que o envolve)

A cNET fez este videográfico em homenagem a Steve Jobs contando a história do iPhone e tudo que está a sua volta (a internet, os processadores, o design, etc). Muito interessante, traz vários personagens e fatos relevantes. Um ótimo resumo de 3 minutos pra entender como chegamos até aqui. (Via André Araújo)

CNET UK Presents: History of the iPhone, dedicated to the memory of Steve Jobs from Drew Stearne on Vimeo.

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David Pogue, sobre a saída de Steve Jobs

Excelente artigo do colunista do New York Times, David Pogue, sobre a saída de Steve Jobs do cargo de CEO da Apple em 24 de agosto de 2011. David destaca o quanto a Apple esteve (e ainda está) ligada à personalidade de seu brilhante co-fundador e, até então, CEO, reforça que a empresa ainda tem anos de estratégia bem encaminhados, mas teme sobre o futuro a longo prazo da companhia sem o visionário no seu comando.

Abaixo a reprodução do artigo de David Pogue publicado no site do New York Times em 25 de agosto de 2011.

Thor Swift for The New York Times - Steven P. Jobs at a product event in 2007.

“Steve Jobs Reshaped Industries

When Steve Jobs resigned as the chief executive of Apple on Wednesday, his note to the public and the Apple board was short and classy. The gist was this: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s C.E.O., I would be the first to let you know. Unfortunately, that day has come.”

As you can imagine, this news is rocking the world — and not just the tech world. Mr. Jobs, after all, has almost single-handedly reshaped a stunning range of industries: music, TV, movies, software, cellphones, and cloud computing. The products he’s shepherded into existence with single-minded vision read like a Top 10 list, or a Top 50 list, of the world’s most successful inventions: Macintosh. iPod. iPhone. iTunes. iMovie. iPad.

He’s done pretty well for Apple stockholders, too. Ten years ago Apple’s stock was at $9 a share; today, it’s $376. Apple is neck-and-neck with Exxon Mobil for the title of world’s most valuable company.

Most of the reactions online today read like obituaries — for Steve Jobs, if not for Apple.

Is that appropriate? Well, only Mr. Jobs’s inner circle knows how sick he actually is. (He was diagnosed with pancreatic cancer in 2004, had a liver transplant in 2009 and has had health troubles ever since.) But nobody, not even Mr. Jobs, can say for sure whether Apple can still be Apple without him at the helm.

There are three reasons that it might — and one big reason that it might not.

The good news: First, Mr. Jobs isn’t leaving Apple. He’ll remain as chairman of the Apple board. Tim Cook, who’s been Apple’s director of operations for seven years, will take over as chief executive. (He’s been acting C.E.O. since January.)

You can bet that as chairman, Mr. Jobs will still be the godfather. He’ll still be pulling plenty of strings, feeding his vision to his carefully built team, and weighing in on the company’s compass headings.

Second, the tech world doesn’t turn on a dime. Apple’s pipeline is already stuffed with at least a couple of years’ worth of Jobs-directed products. In the short term, you won’t see any difference in Apple’s output of cool, popular inventions.

Third, even if Mr. Jobs isn’t sitting at every design meeting, ripping apart or heartily embracing each idea presented to him, his tastes, methods and philosophies are deeply entrenched in the company’s blood.

In Silicon Valley, success begets success. And at this point, few companies have as high a concentration of geniuses — in technology, design and marketing — as Apple. Leaders like the design god Jonathan Ive and the operations mastermind Tim Cook won’t let the company go astray.

So it’s pretty clear that for the next few years, at least, Apple will still be Apple without Mr. Jobs as involved as he’s been for years.

But despite these positive signs, there’s one heck of a huge elephant in the room — one unavoidable reason why it’s hard to imagine Apple without Mr. Jobs steering the ship: personality.

His personality made Apple Apple. That’s why no other company has ever been able to duplicate Apple’s success. Even when Microsoft or Google or Hewlett-Packard tried to mimic Apple’s every move, run its designs through the corporate copying machine, they never succeeded. And that’s because they never had such a single, razor-focused, deeply opinionated, micromanaging, uncompromising, charismatic, persuasive, mind-blowingly visionary leader.

By maintaining so much control over even the smallest design decisions, by anticipating what we all wanted even before we did, by spotting the promise in new technologies when they were still prototypes, Steve Jobs ran Apple with the nimbleness of a start-up company, even as he built it into one of the world’s biggest enterprises.

“I believe Apple’s brightest and most innovative days are ahead of it,” Mr. Jobs wrote in his resignation letter.

That’s a wonderful endorsement. But really? Can he really mean that Apple’s days will be brighter and more innovative without him in the driver’s seat?

Tim Cook gets rave reviews as an executive and numbers guy. But is he a Jobs-style visionary? Does he have Jobs-style charisma? Does he have a Jobsian reality distortion field? In 2001, would he have been able to convince the record companies to sell their music for $1 a song? In 2005, would he have had the force of personality to make Cingular redesign its voice-mail system for the iPhone’s visual voice mail? In 2009, would he have been able to cow AT&T into offering a no-contract-required, month-at-a-time data plan for the iPad?

Will he have the crazy confidence to kill off technologies he sees as dying, as Mr. Jobs has over and over again (floppy drive, dial-up modem, and, in Mac OS X Lion, even faxing)?

Does he know where the puck of public taste will come to rest two years from now? Five years from now?

There’s an awful lot of Steve Jobs in Apple, and an incredible amount of talent at its Cupertino headquarters. So no matter what happens, Apple will not slowly sink into a directionless, uncharacterizable, spread-thin blob like, say, Yahoo or Hewlett-Packard or Microsoft.

But what will happen when Mr. Jobs’s pipeline is no longer full, and when his difficult, brilliant, charismatic, future-shaping personality is no longer the face of Apple?

It’s hard to imagine that we’ll ever see another 15 years of blockbuster, culture-changing hits like the iMac, iPod, iPhone and iPad — from Apple or anyone else. And that’s really, really sad.

Thank you, Mr. Jobs, for an incredible run. The worlds of culture, media and technology have never seen anything like you.

In your new role, we wish you health, rest and happiness — and, whenever you feel up to it, the opportunity to let Apple know where the puck will come to rest.”

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A carta de renúncia de Steve Jobs

Sem palavras… :~(

“To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve.”

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