Este infográfico da F@stCompany tenta resumir em uma tela as diferentes formas de se fazer dinheiro atualmente usando a internet. O texto introdutório do gráfico diz (em livre tradução): “Graças à internet, o dinheiro agora é de graça, se você for esperto o suficiente para saber onde procurar por ele. Ou se você não é esperto, mas tem um amigo inteligente que te mostrou este infográfico.” Pois bem, tá aí o gráfico pra vocês. E o “amigo inteligente” que me mostrou o gráfico foi a Debora Schach no BlueBus.
A lista da Fast Company dos 10 erros mais comuns que startups e pequenas empresas cometem :
- “Drinking Your Own Kool-Aid” – Overestimating the Enthusiasm for Your Product/Service – thinking your product is more special than your customers perceive.
- Not Validating Market Demand – thinking that your product is a “winner” before making sure you get a solid base of people who agree
- Starting to Work with Customers Too Late – only engaging with customers when the product is ready for sale.
- Underestimating the Difficulty in Penetrating the Market – not expending enough effort to reach customers and to get them to try the product.
- Overestimating the Product’s Uniqueness – related to “drinking your own Kool-Aid” this refers to not taking competition into account, where competition can be another product or service, or whatever customers are using today.
- Underestimating the Effort Needed to Build the Product – promising to get to market before you can actually finish the product.
- Hiring the Wrong Kind of People – hiring “big-company types” who are used to having a support staff to help them do their work.
- Not Focusing – being tempted by side projects and spreading yourself too thin to focus on developing your company’s main value proposition
- Not Pricing Correctly – under or over-pricing the product may inhibit adoption.
- Not Having a Long-term Vision That Scales –having a “one-trick pony” that does not lead to future sales
(Via @fseixas)
